The uvex group shop was launched in 2021 to offer end consumers direct digital access to all products from the uvex (sports and safety) brands as well as ALPINA, Filtral and Hiplok.
The introductory phase began in November 2020 – exclusively for employees. This was followed in March 2021 by the Germany-wide launch for all customers. Even the beta phase of the B2C online shop's introduction proved extremely popular. In December 2020, 800 users registered in the first four weeks and placed more than 200 orders. The number of registrations after the official launch rose to over 20,000 after just one year.
Following its successful launch in Germany, the online shop went live in Austria a year later.
In 2023, the uvex group shop received the ‘Top Shops 2023’ award in the Sports & Outdoor category.
