Founded in 1928 by August Wulf, this long-established company has been producing sunglasses since 1936 – and even manufactured them in-house until 1990. Over time, reading glasses were added to the sunglasses range. The products are sold in retail outlets and also by opticians. They can be found in supermarkets, drugstores, petrol stations and even airports.
With product ranges such as the ‘Miami Vice’ collection, Primetta creates a unique combination of marketing and popular price ranges.
Since 1980, Primetta has focused primarily on the European market. Previously, the United Kingdom and the United States were also major customers for the glasses. A change in the economic environment then led to a shift in focus to the European market.
In 2016, Primetta joined the uvex group. Since then, Primetta has been part of the Filtral group. The investment in Primetta strengthens the uvex group's position in the fashionable consumer products sector and adds lifestyle-oriented vision aids to its portfolio.
An important feature: the company, based in Bad Salzuflen, works with a permanent sales force in German-speaking countries.
