Even the very first catalogue from 1926 tells its own story: one of precision, pride in craftsmanship and a fine eye for detail. “Leather Dust Spectacles” or “Protector Caps” appear there in simple line drawings. No frills, just the facts: measurements, materials, functions. Every illustration is designed to convey reliability and quality. You can sense that the people selling these products are not simply trying to offer goods – they want to build trust.
Anyone browsing through the pages of our current catalogues encounters a world dominated by visual language: large-format colour photographs, atmospheric compositions and emotional storytelling define the appearance. Products are not merely described; they are experienced. The viewer should be able to see everything the depicted products can do. Key concepts such as “performance”, “innovation” and “sustainability” move into the spotlight.
And despite the 100 years that lie between the first and the current catalogue, you can feel a connection across the decades: the passion for making good work visible. Once through ink and precise lines, today through images, emotions and stories. The mission remains unchanged: to protect people, ensure safety and build trust – and to do so a little better each day.
