The glue? Uhu. The tissue? Tempo. The ski goggles? uvex!
In the mid-1980s, this was simply taken for granted. The legendary radio commercial made uvex unmistakable across Germany and Austria - and turned the brand into a household name. Anyone who listened to the radio knew the slogan: “uvex is the name of the ski goggles, uvex!” And anyone who knew that line understood: uvex meant ski goggles. Just like Uhu or Tempo, the brand name stood for an entire product category.
This linguistic association was a reflection of extraordinary brand strength. Quality, technical expertise, and clear, recognizable communication ensured that uvex became firmly anchored in the world of winter sports.
In 2009, this brand achievement was honoured with the title “Brand of the Century.” In the same year, the cult radio commercial returned to Germany and Austria, reminding audiences of what uvex had accomplished over decades: turning ski goggles into a synonym—and in doing so, making brand history.
